{"id":6497,"date":"2023-08-15T13:27:47","date_gmt":"2023-08-15T10:27:47","guid":{"rendered":"https:\/\/www.icim.com.tr\/haberler\/imy-heart-reminds-me-to-look-at-life-from-the-full-side\/"},"modified":"2024-02-07T02:41:04","modified_gmt":"2024-02-06T23:41:04","slug":"icim-reminds-people-to-look-at-the-bright-side-of-life","status":"publish","type":"haberler","link":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/","title":{"rendered":"Icim reminds people to look at the bright side of life."},"content":{"rendered":"

\u0130\u00e7im, the consumer brand of Ak G\u0131da, the largest company in the milk and dairy products industry, embarks on a brand new path to add a positive perspective to life. \u0130\u00e7im marka s\u00f6ylemini yeniliyor, ileti\u015fim stratejisini de bu y\u00f6nde yeniden \u015fekillendiriyor. Hayata lezzet ve ne\u015fenin yan\u0131 s\u0131ra iyimserlik de katan \u0130\u00e7im, yeni marka yolculu\u011funda \u2018\u00d6nemli olan barda\u011fa dolu taraf\u0131ndan bakmak\u2019 diyor. Ak G\u0131da Pazarlama Direkt\u00f6r\u00fc Selin Dora Falay; \u201cPozitif, modern, samimi ve dinamik bir marka olarak t\u00fcketicinin akl\u0131na ve kalbine dokunan yepyeni bir hik\u00e2ye yazmak istiyoruz\u201d dedi.<\/p>\n

S\u00fct\u00fcn t\u00fcm iyili\u011fini ve faydas\u0131n\u0131 t\u00fcketicileriyle bulu\u015fturan \u0130\u00e7im, pozitif bak\u0131\u015f a\u00e7\u0131s\u0131yla t\u00fcketicilerinin hayatlar\u0131na da dokunmay\u0131 ama\u00e7l\u0131yor. Yeni marka vaadinde \u0130\u00e7im; t\u00fcketicilerine, \u2018Hayata Dolu Taraf\u0131ndan Bak\u2019 diyerek negatifler yerine pozitiflere odaklanmay\u0131 hat\u0131rlat\u0131yor.<\/p>\n

T\u00fcketici ara\u015ft\u0131rmalar\u0131ndan yola \u00e7\u0131karak ileti\u015fim stratejisine yeni bir y\u00f6n verdiklerini anlatan Ak G\u0131da Pazarlama Direkt\u00f6r\u00fc Selin Dora Falay; hayatta iyisiyle k\u00f6t\u00fcs\u00fcyle, art\u0131lar\u0131yla eksileriyle pek \u00e7ok \u015fey deneyimledi\u011fimizi, \u0130\u00e7im markas\u0131 olarak art\u0131lara odaklanmay\u0131 tercih eden bir marka duru\u015fu sahiplendiklerini ifade etti. Falay, \u201c2019 ve 2020 y\u0131llar\u0131n\u0131 kapsayan d\u00f6nemde t\u00fcketicilerle ba\u011f\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendirdik. 2021\u2019de ise yepyeni bir d\u00f6neme giriyoruz, hayata dolu taraf\u0131ndan bakmak i\u00e7in yola \u00e7\u0131k\u0131yoruz. Pozitif, modern, samimi, dinamik bir marka olan \u0130\u00e7im ile; art\u0131k t\u00fcketicilerimizin akl\u0131na ve kalbine de dokunan bir hikayemiz var. Hepimiz biliyoruz ki, hayatta iyi \u015feyleri de k\u00f6t\u00fc \u015feyleri de ayn\u0131 anda ya\u015f\u0131yoruz. \u00d6nemli olan eksiler yerine art\u0131lara odaklanmak. \u00c7\u00fcnk\u00fc bak\u0131\u015f a\u00e7\u0131m\u0131z\u0131 de\u011fi\u015ftirdi\u011fimizde mutlu olmak i\u00e7in \u00e7ok sebebimiz oldu\u011funu g\u00f6r\u00fcyoruz. T\u00fcketicilerimize hayatta art\u0131lara odaklanmay\u0131 hat\u0131rlatan ve \u0130\u00e7im \u00fcr\u00fcnleriyle g\u00fczel anlar\u0131nda onlara e\u015flik eden bir marka olmay\u0131 hedefliyoruz.\u201d diye konu\u015ftu.<\/p>\n

\u0130\u00e7im\u2019in yeni marka yolculu\u011funun reklam kampanyas\u0131nda yer alan \u00fcr\u00fcn reklam filmleri, \u2018Hayata dolu taraf\u0131ndan bak\u2019 s\u00f6ylemini t\u00fcketicilere ula\u015ft\u0131r\u0131yor. Ufak form\u00fcllerle, ya\u015famdaki art\u0131lara ve eksilere daha farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015fmay\u0131 hat\u0131rlatan filmlerde, hayata dolu taraf\u0131ndan bakman\u0131n ne kadar iyi hissettirdi\u011fi yans\u0131t\u0131l\u0131yor. Bu pozitif bak\u0131\u015f a\u00e7\u0131s\u0131, reklam filmlerinin hikaye kurgusunun tasarlanmas\u0131nda en \u00f6nemli esin kayna\u011f\u0131 oluyor. Kampanya kapsam\u0131nda yeni reklam filmleri t\u00fcketicilerle bulu\u015fmaya devam edecek.<\/p>\n

\u0130\u00e7im Reklam Filmleri<\/h2>\n

\u201c\u0130\u00e7im Kefir ile hayata dolu taraf\u0131ndan bak\u201d<\/strong>
\nhttps:\/\/www.youtube.com\/watch?v=wuNAr8aWQVo<\/a><\/p>\n

\u201c\u0130\u00e7im Labne ile hayata dolu taraf\u0131ndan bak\u201d<\/strong>
\nhttps:\/\/www.youtube.com\/watch?v=iUmiSvtwuKs<\/a><\/p>\n

\u0130\u00e7im Devam S\u00fct\u00fc, i\u00e7eri\u011findeki D vitamini ile \u00e7ocu\u011funuzun b\u00fcy\u00fcmesini destekler<\/strong>
\nhttps:\/\/www.youtube.com\/watch?v=ZcWZNpIMbpM<\/a><\/p>\n

\u0130\u00e7im Reklam K\u00fcnye Bilgisi<\/h2>\n

Reklamveren:<\/strong> \u0130\u00e7im
\nReklamveren Yetkilisi:<\/strong> Selin Dora Falay (Pazarlama Direkt\u00f6r\u00fc), Sevin\u00e7 Baklac\u0131 (Pazarlama M\u00fcd\u00fcr\u00fc), Fulya Geylani (Marka M\u00fcd\u00fcr\u00fc), G\u00fclay Bilgin (Marka M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131)
\nReklam Ajans\u0131:<\/strong> MullenLowe
\nExecutive Kreatif Direkt\u00f6r:<\/strong> Berkay \u00d6zay
\nYarat\u0131c\u0131 Ekip:<\/strong> Kerem \u015ee\u015fen, F\u0131rat Palaz, Kaan Kap
\nAjans Prod\u00fckt\u00f6rleri:<\/strong> Tu\u011frul Karadeniz, Emirhan Ak\u0131nc\u0131
\nStrateji Planlama:<\/strong> Yusuf Musluba\u015f
\nM\u00fc\u015fteri Grubu:<\/strong> Ceyda Co\u015fkun, Merve G\u00fcnay Goldenberg, Ceren Kaban, Esra Demir
\nYap\u0131m \u015eirketi:<\/strong> PToT
\nY\u00f6netmen:<\/strong> Canbert Yerguz
\nProd\u00fckt\u00f6r:<\/strong> Kerem \u00c7elebi<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[230],"class_list":["post-6497","haberler","type-haberler","status-publish","hentry","category-news"],"acf":[],"yoast_head":"\nIcim reminds people to look at the bright side of life. - \u0130\u00e7im<\/title>\n<meta name=\"description\" content=\"Icim reminds people to look at the bright side of life. - \u0130\u00e7im\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Icim reminds people to look at the bright side of life. - \u0130\u00e7im\" \/>\n<meta property=\"og:description\" content=\"Icim reminds people to look at the bright side of life. - \u0130\u00e7im\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130\u00e7im\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/icim\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T23:41:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icim.com.tr\/wp-content\/uploads\/2023\/07\/logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"552\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@icim\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/news\\\/icim-reminds-people-to-look-at-the-bright-side-of-life\\\/\",\"url\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/news\\\/icim-reminds-people-to-look-at-the-bright-side-of-life\\\/\",\"name\":\"Icim reminds people to look at the bright side of life. - \u0130\u00e7im\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#website\"},\"datePublished\":\"2023-08-15T10:27:47+00:00\",\"dateModified\":\"2024-02-06T23:41:04+00:00\",\"description\":\"Icim reminds people to look at the bright side of life. - \u0130\u00e7im\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/news\\\/icim-reminds-people-to-look-at-the-bright-side-of-life\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/news\\\/icim-reminds-people-to-look-at-the-bright-side-of-life\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/news\\\/icim-reminds-people-to-look-at-the-bright-side-of-life\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Icim reminds people to look at the bright side of life.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/\",\"name\":\"\u0130\u00e7im\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#organization\",\"name\":\"\u0130\u00e7im\",\"url\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.icim.com.tr\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.icim.com.tr\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"width\":552,\"height\":190,\"caption\":\"\u0130\u00e7im\"},\"image\":{\"@id\":\"https:\\\/\\\/www.icim.com.tr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/icim\",\"https:\\\/\\\/x.com\\\/icim\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCPoroAVjd_375CCce_Br2Lg\",\"https:\\\/\\\/www.instagram.com\\\/icim\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","description":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/","og_locale":"en_US","og_type":"article","og_title":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","og_description":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","og_url":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/","og_site_name":"\u0130\u00e7im","article_publisher":"https:\/\/www.facebook.com\/icim","article_modified_time":"2024-02-06T23:41:04+00:00","og_image":[{"width":552,"height":190,"url":"https:\/\/www.icim.com.tr\/wp-content\/uploads\/2023\/07\/logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@icim","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/","url":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/","name":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","isPartOf":{"@id":"https:\/\/www.icim.com.tr\/en\/#website"},"datePublished":"2023-08-15T10:27:47+00:00","dateModified":"2024-02-06T23:41:04+00:00","description":"Icim reminds people to look at the bright side of life. - \u0130\u00e7im","breadcrumb":{"@id":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.icim.com.tr\/en\/news\/icim-reminds-people-to-look-at-the-bright-side-of-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.icim.com.tr\/en\/"},{"@type":"ListItem","position":2,"name":"Icim reminds people to look at the bright side of life."}]},{"@type":"WebSite","@id":"https:\/\/www.icim.com.tr\/en\/#website","url":"https:\/\/www.icim.com.tr\/en\/","name":"\u0130\u00e7im","description":"","publisher":{"@id":"https:\/\/www.icim.com.tr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icim.com.tr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.icim.com.tr\/en\/#organization","name":"\u0130\u00e7im","url":"https:\/\/www.icim.com.tr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.icim.com.tr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.icim.com.tr\/wp-content\/uploads\/2023\/07\/logo.png","contentUrl":"https:\/\/www.icim.com.tr\/wp-content\/uploads\/2023\/07\/logo.png","width":552,"height":190,"caption":"\u0130\u00e7im"},"image":{"@id":"https:\/\/www.icim.com.tr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/icim","https:\/\/x.com\/icim","https:\/\/www.youtube.com\/channel\/UCPoroAVjd_375CCce_Br2Lg","https:\/\/www.instagram.com\/icim\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/haberler\/6497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/haberler"}],"about":[{"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/types\/haberler"}],"version-history":[{"count":0,"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/haberler\/6497\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/media?parent=6497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icim.com.tr\/en\/wp-json\/wp\/v2\/categories?post=6497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}