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Reaching its consumers with the motto ‘Look at Life from the Full Side with İçim’, Ak Gıda-İçim Süt’s new product İçim Probiotic Yoghurt stands out with its ability to help regulate the digestive system and support immunity.
With the recent trend of eating healthy and feeling good, consumers care more about being fit and living a healthy life and shape their eating habits accordingly. This trend is driving interest in functional foods with high probiotic content that help strengthen the immune system. Especially in the winter months, those looking for immune-related nutritional support prefer probiotics and prefer probiotic yoghurt and kefir.
Selin Dora Falay, Marketing Director of Ak Gıda- İçim Süt, stated that the probiotic products market, which has grown by double digits in the last two years, is expected to grow in the coming years in parallel with the increasing health awareness in the world and the demand for functional nutrients.
Falay; “We launched our new product İçim Probiotic Yoghurt, which we developed in line with the expectations of our consumers. İçim Probiotic Yoghurt helps regulate the digestive system and support the immune system with the billions of beneficial microorganisms it contains in its 750 gram package. İçim Probiotic Yoghurt, which takes its place in the functional yoghurt category, can be easily consumed by anyone who wants to support their body and want to include yoghurt in their meals. İçim Probiotic Yoghurt can be preferred plain between meals, mixed with ingredients such as muesli or dried fruit, or with meals.”
İçim, the consumer brand of Ak Gıda, the largest company in the milk and dairy products industry, embarks on a brand new path to add a positive perspective to life. İçim marka söylemini yeniliyor, iletişim stratejisini de bu yönde yeniden şekillendiriyor. Hayata lezzet ve neşenin yanı sıra iyimserlik de katan İçim, yeni marka yolculuğunda ‘Önemli […]Details
Ak Gıda- İçim Milk carries consumers to tables full of colorful appetizers with the new commercial for İçim Filtered Yoghurt. In the commercial signed by Mullenlowe Istanbul, appetizers prepared practically with İçim Filtered Yoghurt color the crowded tables where positive moments are spent with our loved ones. Ak Gıda- İçim Milk, Turkey’s largest producer of […]Details
İçim continues to lead the market with its strong product portfolio and innovations in the kefir category. The new ‘Aronya-Blackberry İçim Kefir’, the first and only one in Turkey, combines aronia fruit, known for its many benefits, with kefir, a natural probiotic source, and supports the immune system.” Leading the market with products developed in […]Details
Reaching its consumers with the motto ‘Look at Life from the Full Side with İçim’, Ak Gıda-İçim Süt’s new product İçim Probiotic Yoghurt stands out with its ability to help regulate the digestive system and support immunity. With the recent trend of eating healthy and feeling good, consumers care more about being fit and living […]Details
İçim İçimino, which makes children love milk and dairy products and is preferred by mothers with confidence, now invites children to entertainment with the game site it has designed. Competition excitement awaits children with different İçimino characters. İçim helps children grow with İçimino products enriched with calcium, protein and vitamin D from abundant milk. This […]Details